How to capture the correct color in your photos from your digital camera ~ for online sellers!

Updated on April 25, 2016

Bee on flower in my garden

Shades of different colors aren't photographing properly

When I'm outside photographing natural weather elements, clouds, flowers, my gardens, or insects like the bee in the photo above on the yellow flower, I never have the need to compare my photos on my computer screen to the photo on my camera. The photos usually comes out beautiful unless the focus wasn't adjusted properly. It wasn't until I photographed a picture of a blue dress I was going to list for sale that I noticed, the blue was too blue and not even in the correct shade of blues.

My handmade work

Flower appears plum purple in this photo before adjustments
Flower appears plum purple in this photo before adjustments
Flower appears more accurately mulberry in color after settings are corrected
Flower appears more accurately mulberry in color after settings are corrected

The Color Purple

It's important to me that the colors in my photos nearly match the color of the product in hand. After unsuccessfully photographing an orange and baby blue greeting card I made for Mother's Day, I thought I needed to update my camera. I went to a local electronics store thinking I could just get an updated point and shoot style digital camera. After all, the Kodak Easy Share I used 5 or 6 years ago was inexpensive and never seemed to have a problem getting the color exact in my photos. I'm using a more expensive Canon now and thought maybe it's just a little outdated.

I brought the greeting card with me to show the salesman my issues. First I showed him how the colors look fine when you look through the camera to take the picture. But when you take the picture, the colors on the screen are more brighter and completely different hues. Dull blue looks royal. Pale lavender looks bright light plum. The baby blue in my Mother's Day greeting card looked aqua. Could he explain to me why this was so? Was it a matter of investing in a new, more up-to-date digital camera?

Investing in new camera equipment wasn't the answer

The salesman walked me around displays of hundreds of cameras. He showed me digital cameras priced from $50 to over $1,000. Each time, using my handmade card as a photo prop, we took pictures in different lighting and at different angles. He finally understood what I meant. His attitude changed when he realized that even the $799 updated version of the camera I have was showing the blue as a bright turquoise when it was just baby blue.

Quickly thinking, he said it was probably due to the lighting in the room. The building is an old warehouse type with strong bright showroom lighting. He suggested 1) maybe I should go to New York to the best photography store in the world (in his opinion); or 2) get an oversized umbrella to shade the lighting when I'm photographing pictures in direct light.

I have actually been to the camera store he is referring to. While it was fun, I am not going to be traveling to New York any time soon. The oversized umbrella idea was a good thought too but I didn't know if it would even work. I didn't want to start shelling out money for every different idea. I wanted something that would do the trick easily and affordably. I couldn't possibly be the only person who ever had this issue! Was it me? Was it my camera?

A quick search on the internet and it painted a picture of lots of people have the same troubles. I knew I was in for a mission to find the answer because if I couldn't photograph my products successfully, I wouldn't be able to sell them online.

Baked chicken

Why color is important!

Imagine you own a restaurant and are printing a new menu from photographs you took of your weekend dinner specialties.

How many customers would order the "pink" chicken shown here in the second photo?

The problem is you might not be able to tell that your photos are not true to color just by looking in to the camera.

Blues look brighter and more "royal" without adjustments

This photograph was taken after adjusting the camera settings

The difference may be subtle

The color variations without adjustments may be subtle in some instances. Take for example these two pictures of a Gymboree bubble romper. The bubble romper is blue, green, red and touches of yellow.

In the first photo, you'll notice the blue is much brighter and more "royal".

Color variations of blue hues

Color gone wrong

Here are three examples of the same article of clothing. The third picture below represents a more accurate color tone. This was only achieved after the adjustments I made to my camera settings.

This article of clothing was photographed over 500 times to achieve the correct color. But by looking at the first two photos which were not right, you can understand why it was important to get the color correct. There's a big different in all three of these photos. The first photo shows a more "royal" blue. The second photo shows more of a green tint to the item.

The first 400 or so photos were taken before I learned how to properly adjust my photos using different camera settings and photo software which I explain in more detail below.

Notice the background color also changed. I didn't change the white background I had used in all 500 photos. But when I made the simple adjustments, the whole photo changed, including the color of the background.

Actual color after adjustments

Some suggestions I tried that didn't work

After shopping at the electronics store for a new camera and coming to the conclusion with the salesman that it wasn't me or my camera, I decided to invest in paint shop photo editing software. The salesman told me Adobe is not very user friendly. While I can't attest to that because I haven't used it, paint smart was about the same price but was supposed to be easier to use without a lengthy learning curve.

Paint shop is a nice program. It has some great features. I didn't find it that user friendly though and it took me about a week to familiarize myself with all of the features that come with it. It also had an automatic desktop widget that would show up whenever I clicked on my pictures folder. I could edit them quickly in crop mode. But for some reason, the short desktop version disappeared and I can't get it back. I tried looking in my computer folder and activating it in start up. Instead I was forced to go through the main program every time I wanted to edit a photo. This was a lengthy process. It is time-consuming for the program to open. When it does, there are so many options and ways to adjust your photos. I gave up. I didn't have time to sit at the computer for literally hours trying to crop a photo. Besides, that didn't solve my color correction problem any way.

I also got the bright idea to use blue light bulbs. Lighting isn't a problem. There is plenty of natural light where I use my camera. I have other rooms that are darker. I also have a tall lamp with three lights that I can bring to any room to lighten it up if needed. My photographing spaces are flexible. But since I was having trouble with mostly shades of blue, I went searching to find out if there was a "blue" bulb I could use in my lamp that would solve the color problem.

I've seen the bulbs in different colors. They come in red, blue, and black at Halloween at the local hardware store. They aren't very expensive. At the price of $3, I bought two. However, whatever I was photographing just seemed to pick up the bright blue coming from the lamp. Even things that weren't blue looked blue under those bulbs.

I tried to change the background colors. I drape light fabric over a table for most of my photos. The local department store had solid color flat sheets for $4. I took some bull clips and hung a gray sheet over a curtain rod in front of a well-lit window. That also didn't work. The background made no difference in what I was photographing except to make a nicer background.

I set my camera to flash and no flash. I played with the white balance for days. I read multiple online guides and well-written blogs.

I almost threw my camera out of the window!

My camera wasn't going to win. There had to be something I was missing!

Now my colors are accurate

Change your exposure setting

After reading and trying to adapt to all of the suggestions out there, I came across a blog that suggested if all else fails, change your flash exposure. Of course this was written for a specific camera, so my camera settings were different. But the idea was the same.

I didn't know what that meant. I dug out the Canon user manual and started reading. I figured out how to set the exposure. Then I started photographing different colors in different exposure settings. Some of them weren't perfect. But it was a start. The "royal" blues were a little less blue and were near exact just by that one setting.

On My Canon, I set my Flash Exposure Compensation to -1.

Photo Editing Software

I wanted photo editing software that was easy and quick. The paint shop program is great for more advanced editing. I did some research and found Picasa for free online. I downloaded a copy.

When the photos are opened, you have an option to edit in Picasa which will take you to a series of editing screens such as crop, straighten, plus color enhancing.

When my photos are too dull and aren't bright enough, I click on saturation. Click apply and then save.

When the photos are too bright, or when my blues come out "royal", I click on warmify.

There are many variations to color. Picasa has allowed me to find the correct color tone.

Set your camera to P

Normally, when I ever used the "P" setting on my camera (on the mode dial), my photos would come out with a very strange hue.

However, once I changed the flash exposure to -1, the P setting seems to work the best.

In fact, the user guide suggests using the full auto setting and everything will be adjusted automatically. While this may work for photographing insects on my flowers in the garden, as I have proven above, it doesn't work for selling my items!

The reason the "P" mode works best now is because I custom set the exposure compensation. When you revert back to the full auto which is represented by a square icon on the mode dial, everything reverts back to automatic settings internal in the camera which is how you bought it.

(To adjust the white balance in my camera, the mode dial has to be turned on "P" as well or it will be automatic set to the camera's factory settings.)

This is a denim dress photographed before I adjusted my exposure settings.
This is a denim dress photographed before I adjusted my exposure settings.
This is the actual color of the denim the dress should be in the photo above!
This is the actual color of the denim the dress should be in the photo above!

Photographing denim

While denim also has different shades of blue, the dress that I was trying to photograph was coming out like "royal" blue or brighter blue than the actual color it is. The jeans in the photo below show the actual blue of the denim that the dress was supposed to be. That's quite a difference.

With just a few simple adjustments, I was able to capture the true color of the denim I was photographing.

This is exceptionally important for handmade work. There are so many color variations to each color. I know I work hard on my handmade items and I don't want the camera telling me what color it thinks the item is. I want the pictures to represent my items accurately.

Calibrating your computer monitor and disclaimers

I have never bothered to calibrate my computer screens. While looking at a few different monitors, the colors in my photos are the same. Although I have heard that some models depict color differently. There are ways to calibrate your computer monitor through your computer settings. Some photo software does this for you as well.

It's also been suggested to add disclaimers to your photos as well letting customers know that the color they see on their screen may not be exact. I can see how this would be particularly important for sellers in the wedding business. Brides want everything to match and it's possible they hold their wedding color to the screen to match it to your item before making a purchase.

It's a good idea to test some of your items by holding up an item to the listing on your screen.


Here is a quick summary of how to adjust your photos to accurately represent the colors within them:

  • Download a copy of Picasa for free online which includes cropping, straightening, and color saturation correction. Of course, you can also buy photo software with more advanced settings.
  • Review your pictures online. Are the colors different than the item? It might be time to reset your camera settings. Try adjusting the flash exposure compensation. Play around with each variant until you find the one that works just right for you. I set mine to -1 which seems to work the best on my Canon.
  • Use your camera in P mode if you change your exposure settings.
  • Use Warmify in Picasa if your colors are too bright
  • Use Saturation in Picasa if your colors aren't bright enough
  • Crop your photos to remove background "noise" and let your photo appear closer showing more detail


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    • profile image


      5 weeks ago

      A digital camera can only display a certain amount of hues in the three (Red, Green, Blue) channels. This means it just can't reproduce certain colors, as you have experienced. This is the reason why film(yes, old fashioned film) cameras are still being used.

    • profile image


      13 months ago

      PNWArt - if you ever find an answer I woud love to know it. I have a Nikon 5300 and same problem - a somewhat pthalo blue that has been lightened a bit comes out more like lightened ultramarine and I can't find a way to use software to change it.

    • profile image


      18 months ago

      I am photographing my artwork and having trouble with my blues not coming out close to accurate. The blue is coming out Royal when its actually an intense Cyan or Azure color. I have a Panasonic Lumix camera. I tried setting the exposure compensation to -1 and didnt notice a real difference. I assume you were using your flash when photographing your items ? I dont need a flash because it is bright enough and I have lights. I've played around with color adjuments in Photoshop with not much improvement. Not sure what to do. It's frustrating.

    • profile image


      24 months ago

      Great article! I have a question if anyone has feedback that would be much appreciated!

      I am shopping for a dress to wear to my daughter's wedding and she is adamantly against black, I found one I LOVE and it is Navy but when I send her a picture of it, it looks black. Could that just be my iPhone 7 Plus and would it be safe to assume that the professional photographer at the wedding would not have the same problem?

    • profile image

      michael swanson 

      2 years ago

      I recently photographed a piece of art depicting a woman wearing a PURPLE dress. I used an android phone for this. When the pic was taken, the dress was BLUE instead of purple??? do the same rules apply with an android instead of an I phone??

    • profile image

      Larry Kerner 

      2 years ago

      EXCELLENT RESPONSE ! I didn't believe I could have a camera problem solved soo quick!! Thanks for the help !!


    • profile image


      2 years ago

      Thanks for explaining something in a way I can actually almost understand. (But it's still all so technical! :( and seems to have become more of a science than an art.)

      I was trying to photograph a dark, deep bottle green pair of knitted wrist warmers and they turned out a pale royal blue?? A photography group suggested to adjust the white balance in my camera. I've no idea what this means but will look into it. But if I do this will it put the colour out in all the photos that follow where the "bottle green to blue" isn't a problem? Most of my photos turn out more true to colour.

      Another thing as you noted the background colour changes when you make the adjustments to get the right blue. Is there a way to keep the background colour you want (mainly white and not dirty grey) at the same time?

    • profile image

      giles sidley 

      2 years ago

      i take a lot of car and plane photos and colour shade is always a problem. I use the white on auto but will try resetting this. When i calibrate my computer i use Calabrize download for this and then plug in my tv and adjust the picture to match my computer which has a photo that has been edited. Thank you for your easy to understand article

    • profile image

      sobrina blue 

      2 years ago

      This is really interesting - thank you - it is great to have something complicated explained in a way that non-tech photographers can understand - cheers

    • DzyMsLizzy profile image

      Liz Elias 

      2 years ago from Oakley, CA

      Excellent points. I do use Adobe Photoshop, though it is an older version (6.0, I believe). Nonetheless, you are correct; it is fairly easy to get into and start using, but it really is a Jekyll and Hyde learning curve. I've driven myself around the bend trying to learn how to do layers to make a collage, and no luck.

      However, my camera doesn't have a "P" setting. It really is a fairly simple point-and-shoot (Nikon Coolpix). It does have a menu, and you can shoot a brief video, adjust white balance, etc. , but I can't do any of the adjustments you mention.

      This is where Photoshop comes in. If the uploaded photo doesn't look right, all I have to do is click on "adjust auto levels," and presto! It's nearly perfect!

      As far as the disclaimers go, it doesn't do much good to try and hold the item up to YOUR screen to compare, since you already know its correct, or very close. The disclaimer serves to tell the potential customer that THEIR screen/monitor may not display the color quite exactly. ;)

      Good article, though, and many will find it very useful.

    • profile image 

      3 years ago

      I really appreciate your unrelenting desire to succeed.

    • Exis Davis profile image

      Exis Davis 

      6 years ago

      First, I think your giving programs like Photoshop, Photoshop Elements and Paint Shop Pro a bad wrap. If your serious about photography these are the type of post editing programs to invest in and if you concerned with selling your products online then get serious. Picasa is good but you get what you pay for and for Free you don't get much. Knowing your camera and settings and reading your manual before hand would of saved you a whole lot of time. I teach photography and to learn lighting and it's temperature properties would allow you to make the proper corrections to the camera settings. 90% of my students never look at their camera manual to solve problems. This is the first place to start is read the manual with the camera alongside and use the different settings and modes to know the capabilities of your camera. I feel this entire article is totally misleading. The best thing you could of done was to invest in a good photography course and it would of saved you many hours of frustration.

    • CraftytotheCore profile imageAUTHOR


      6 years ago

      Thank you so much for commenting moonlake! It took me forever to figure out how to use my camera. All of the colors were so off, I just couldn't understand it. It caused so much frustration for me. I almost bought a new camera because it was so frustrating. But I'm pleased to say these ideas worked for my camera, so I hope they are helpful to others.

    • moonlake profile image


      6 years ago from America

      Lots of good information in your hub;

      How to capture the correct color in your photos from your digital camera ~ for online sellers!

      I voted up on your interesting hub.

    • CraftytotheCore profile imageAUTHOR


      6 years ago

      I just noticed too, DDE, that when I use my camera on rainy days, I get a different result than when I use it during a sunny day. The pictures come out with almost a ivory tone rather than a bright white tone.

    • DDE profile image

      Devika Primić 

      6 years ago from Dubrovnik, Croatia

      How to capture the correct color in your photos from your digital camera ~ for online sellers well advised and so easy to know you have mentioned very helpful tips here

    • CraftytotheCore profile imageAUTHOR


      6 years ago

      Thank you for your comment! I never realized my photos had an issue with color until I held up something I photographed next to the computer screen. I was amazed!

    • profile image


      6 years ago

      Knowing how to get the best color out of a digital camera is important. Thanks for sharing your tips.


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