Why Send Greeting Cards in the Digital Age?
If you dismiss activities like letter writing and sending greeting cards as "non-essentials" in this age of email, SMS, apps, voice and video calls, you're not alone. The convenience brought by these almost hassle-free ways to communicate is tremendous.
But what if I tell you that the old-fashioned practice of buying and mailing (or giving) greeting cards still has its own benefits and advantages?
Should I Include Greeting Cards in My Budget?
The short answer is: Yes. The process of selecting and buying cards inside a store, or even online, can be a potentially fulfilling, rewarding, and fun experience in itself.
I'll give you 9 reasons it still makes sense to send or give greeting cards:
1. Sending a Card Can Be Less Tedious Than Writing a Letter
It would be much easier to keep in touch with a relative, former colleague, or friend by handwriting a brief note on the blank side of a card instead of trying to come up with a long, chatty letter.
2. A Greeting Card Can Complement a Gift
A card that matches the themes or designs of gifts for special occasions adds a "Wow!" factor, making the recipient feel extra special.
3. Greeting Cards Can Be Bought in Bulk at Lower Prices
There are greeting card artists and designers who resort to the sure-fire strategy of offering boxed sets of themed cards at reduced prices to sell more of their products.
Blank cards are also very popular among busy individuals, to the point that they rarely go without a stash in stock. Whenever the need arises to quickly scribble a note of appreciation, it's blank cards to the rescue.
4. Getting Your Kids to Write on Greeting Cards Develops Communication Skills
Your kids get to hone their patience whenever they sit down and organize their train of thought before writing that birthday greeting to their cousin or holiday message to Grandma. Writing on greeting cards can also help improve their penmanship.
5. Themes of Modern-Day Cards Have Become More Inclusive
There are greeting card publishers and companies, and even independent artists and small business owners, that probably realized that not all moments in life are happy and festive. People experiencing loss to a death in the family or separation need extra care and consideration.
Certain greeting card brands began publishing, or even creating a separate line of cards, that are filled with words of comfort for a grieving friend, the recently divorced, someone who's battling a chronic illness, or even someone who lost a friend or family member.
6. Greeting Cards Can Be Part of a Marketing Strategy
If you're a professional freelancer or remote worker offering services, having a supply of cards personalized for you can be a unique PR and marketing strategy, since it's quite rare to receive a greeting card in the mail these days.
If you send a birthday card to one of your clients, not only will he think of it as very considerate of you, he will also recall how pleasant it was to negotiate and do transactions with you.
A card can also be a low-key, low-pressure, "non-salesy" reminder that you're looking forward to more freelance opportunities with your client.
7. Greeting Cards Have an Archival Quality
Some occasions are just too special to be forgotten, like an 18th birthday, a graduation, a wedding or an anniversary. The archival quality of greeting cards make them more ideal to store than letters.
You may have given a "Best Wishes" card to your cousin or one of your close friends in university when they got married. Some brides prefer to have a special scrapbook made about the day they tied the knot, or acquire a huge box from a stationery shop or office supplies store to keep all their mementos.
8. You Can Patronize Cards by Independent Designers
Independent designers and niche companies usually put out a limited-edition line of greeting cards annually, like a Valentine's or Christmas collection.
While this might mean spending a bit more, sending or giving something rare or unique conveys a message that your recipient is special or important.
9. Buying Cards From a Small Business Helps Stimulate the Economy
When someone mentions "small business owners," think about the creative ladies that put their handcrafted cards on display at bazaars, weekend markets, and craft fairs. You'll never know how much your purchase will mean to these women.
Should you decide to buy their cards instead of turning to specialty card shops or bookstores, you might be helping out a single mom or a young lady trying to save up for continuing education classes.
© 2022 Ronali dela Cruz