Leon William has special expertise in illustration, visual communication, and the arts.
What Is Illustration?
Visuals create a deep, long-term impact on human minds. No wonder why visual communication, if used in an appropriate manner, may turn out to be a powerful mechanism for rich storytelling and marketing. Illustration, as one of the most widely-used means of visual communication, has evolved over the years to assume a powerful identity in publishing, healthcare, education, and manufacturing industries.
So what does illustration typically refer to? To be precise, illustration is usually a form of graphics that are used for visually explaining a concept or a process to the target audience. You can integrate illustration in books, learning materials, animations, posters, flyers, magazines, movies, video games and, in fact, in all types of print and digital media. Using illustration, you can present any idea or concept in a more interesting manner.
What Are the Main Types of Illustration?
Illustration can be broadly classified into two broad categories:
- traditional illustration
- modern illustration
Traditional illustration mostly refers to hand-drawn artwork, whereas modern illustration is the outcome of the use of software such as Photoshop and Illustrator.
Types of Traditional Illustration
The earliest recorded illustration appeared in the form of cave paintings that depicted major real-life events. Since ancient times, traditional illustration has undergone a drastic change, assuming diverse forms and instilling a feel of uniqueness.
These are the main types of traditional illustration that we commonly come across:
This illustration- form gained popularity in the middle ages and was prominently used after the printing press was invented. As the name indicates, this type of illustration is created by engraving images on wood and was widely used in China for block-printing purposes.
Artists use a pencil to sketch their ideas, applying varying shades, effects, and line weights. They may use color pencils or graphite lead to create unique and stunning illustration.
Charcoal illustration may not appear as precise as pencil illustration, however, this type of illustration is used in stories, portraits, and in cases where rough construction lines need visibility. The best part of using charcoal is that it blends excellently, which is why you can use it with differing hardness for creating beautiful effects or shadows. However, to prevent unnecessary smudging, you may want to clear the mess with your fingers or use blending tools and fixatives.
Lithography and traditional illustration styles and techniques complement each other every well. Earlier, people used wax, fat or oil to draw on the smooth surface of a limestone plate. However, at present, offset lithography is widely used to create illustration. .
The fineness associated with watercolor illustration allows it to be used as an effective tool for storytelling. Watercolor artwork is noted for its detailing and depth and no wonder why it is is extensively used in children’s books. Using a delicate and creative combination of airy and lighter shades, artists can create extraordinary, thought-provoking watercolor illustration.
This type of illustration is ideal for beginners. Artists use acrylic paint on various surfaces such as cloth or canvas to create an illustration. Acrylic paints are available in different finishes and they become water-resistant once they dry up.
Pen and Ink Illustration
This illustration type is noted for its precision and detailing, and its ability to create contrasts between the elements. Even though pen and ink illustration is monochromatic, it is still possible to create detailed work by applying a single color with varying tints on the plain surface. Notably, fine lines with varying characteristics and densities are used in conjunction with dots for creating technical drawings or diagrams.
Types of Modern Illustration
The methods used to create contemporary illustration are somewhat similar to the methods that are applied to create traditional illustration. Modern illustration can be broadly divided into two main categories, which are discussed below:
Freehand Digital Illustration
Freehand digital illustration is created in the same way how artists use pen and ink to create traditional illustration. Artists creating digital art use stylus or tablet pen to give their imaginations a concrete shape. Artists can create stunning digital illustration styles through an appropriate use of multiple colors, tools, and brush presets. You can even address errors and implement changes quickly. With the combination of the right blends and shades, it is possible to create different effects.
With various tablet and stylus combinations, detailed digital illustration can be created. However, it needs to be noted that the digital illustration will be in raster mode, which means that you can zoom or enlarge them to a certain extent or else they will appear blurred. Freehand digital illustration is used for storyboarding, animation, recreation, etc.
Artists creating vector illustration make sure that every point is represented on coordinate axes for determining the direction of the path. Vector illustrations can be saved in PDF, EPS, or SVG extensions. Vector graphics can be zoomed and scaled to a particular extent without having to worry about pixelation. Additionally, artists can define outlines in a clearer and better way. Due to lesser flow or gradation, vector illustration can be ideally used as web illustrations, logos, etc.
Vector illustration is better than freehand digital illustration and is primarily used in print media. You can use vectors with text and typography. Besides, you can easily rotate, skew, stretch, and change the graphics for getting the desired outcomes. However, the vectors are not really used for creating photorealistic art or for adding details to an art.
How to Create a Competitive Edge Through Illustration
Illustration can be used as a highly effective tool for explaining complex concepts and improving user experience. Illustration can be used successfully to:
- Instill originality in your approach: The stock photos that we use are used by other users as well, which means we are using something that’s not unique. Images that lack originality would not generate the desired appeal and results. When you appoint an artist to create custom illustration, you will get exactly what you are looking for without having to compromise on quality or uniqueness.
- Enhance the appeal of photographs: Plain photographs may fail to create the impact that you are looking to generate. You may consider using custom illustration to give a more appealing makeover to your existing photos. With a few quirky touches, you can bring plain, dull photos to life and change the feel and look of your website or media to a significant extent.
- Make storytelling more interesting: You can make your story more compelling by incorporating engaging illustration in the content. This way, you will be able to draw the attention of your target audience and convey your messages in an effective and interesting manner.
- Boost brand image: You can use unconventional yet appealing illustration to instill a unique personality to your brand. Original illustration can boost your brand’s web presence and make it stand out from the competition.
- Make communication clearer and smoother: Illustration allows you to demonstrate your ideas to your potential customers with creativity and better clarity.
To sum up, illustration is a very broad concept that has evolved over time so as to find its application in diverse forms and to address diverse needs. If you are a budding or an experienced digital artist or you are someone who’s looking to understand the scope of illustration and how it may benefit you in your sphere of activity, we hope that, by now, you have been able to get an idea about the basics.
© 2019 Leon William
KatyKaty21 on June 28, 2020:
Your article is a great example of an article about the basics of illustration.
I recommend the article https://gapsystudio.com/services/graphic-design/, which tells more about creating illustrations for sites, and why it is so important that the illustrations created are unique.