How to Set up a Craft Show Booth
Once you have decided which art and crafts shows to rent a stall at, you will want everything to run smoothly. For this you will need to make sure you have everything you need, to give your potential customers a pleasant and memorable buying experience. This will encourage them to remember you and become repeat customers in future.
Selling at a craft fair can be very fun and lucrative. There's nothing better than meeting your market face-to-face, to see first hand how they react to your creations. With a little preparation, your day can be stress-free and comfortable while you forge connections, build your brand and make money!
Tools And Supplies Needed For Running A Craft Show Booth
First and foremost you need stock! It is generally advised to create at least twice as much stock as you can display (without crowding) at a time, until you become more experienced at shows. Make sure you have plenty of your best-selling items too.
It is important that you are comfortable throughout the day and you have everything you need to complete sales, including bags and marketing materials, such as business cards.
If you sell items to wear, take along a mirror so people can try things on and see how they look. If you sell jewellery for piercings, make sure you also have sanitizer and cotton wool to clean items afterward.
Below is a list of items recommended for those running a stall, to cover all circumstances.
Craft Show Checklist
For Your Comfort
For Sales & Marketing
For Your Products
Comfortable, Appropriate Clothing
Pen & Paper
Folding Chair (If not supplied)
Newsletter Sign-Up Sheet
Table (if not supplied)
Outerwear (for outdoor shows)
Money Box & Change
Design Your Booth Layout
It is important that your customers feel comfortable when they visit your show booth. Design your stall so that products are in easy reach and they have room to move~ especially during busy times.
Using your booth size and location details, set up a practise booth at home. This will give you time to try different ideas without having to rush on the day.
Remember your booth is a three-dimensional space. Make use of wall, floor, hanging and table space (check with those in charge what is allowed) without becoming over-crowded. Keep space free for storing spare stock~ this is usually done under the tables~ and a hard surface free for writing.
Set up an area for those working on the stall. This will hold all of your tools, spare cards, packaging and if it is secure enough, your money box. Keep your chair here, out of the way, unless you are using it during a demonstration.
Entice Customers With Your Show Display
An attractive display will entice more customers and help build your brand. As mentioned above, your booth is a 3D area and you should make the most of it. You need to be able to interest someone from across the room, to come at look at what you have to sell.
Using stands, posters, price and information cards, lighting and so on, you can really go to town. Don't rely on your product selling itself, people need to find your product first! Use your display as an extension of your marketing. At one show I placed boxes of different heights under the tablecloth to create a tiered display, this also made it easier for customers to get a good look at the products.
Consider hanging lightweight items from string. If you're selling kits, show examples made up and if your craft isn't too messy or reliant on machinery, consider a demonstration making some products at the show. People are always interested in the craft process and are drawn to seeing a master at work.
Have You Sold At A Craft Show Before?
Use Craft Fairs As A Marketing Opportunity
A craft show booth is not a one off selling opportunity. Use the fair as a chance to connect with others in your industry, make like-minded friends and long term customers.
Offer 'Craft Show Only' special offers or exclusives such as the chance to buy your new range first.
Encourage people to take your marketing materials such as business cards or postcards and make sure your relevent details are on it, such as web address and a reminder of what you sell. Also include these with every purchase and place a few small piles of them around your stall.
Print out a simple form for people to sign up to your free email newsletter if you have one. This way you can contact them when you have new products, news, special offers and competitions. Your craft show customer has now become a repeat customer!
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
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© 2012 Karen Creftor